This chap is clearly a world authority on games and more to the point internet based games and I suppose to some extent human behavior.

I think if you watch this you will  realise the internet changes everything.

http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/

Anyway I decided to test this point about getting rewards and points etc.

If you call me as a result of seeing this post you will get 1 point which gets you a Lunch with me at a really nice restaurant in St. Kilda. First 3 calls only as its a table for 4.